We want to have the Twitter account be relevant and beneficial to our customers. Brad Coy sent me a DM this morning that included a link to a new Screencasting site that is built around sharing via Twitter and I think it will become an important part of how we eventually use our company Twitter account.

Screenr is the name of the service and it does one thing very well and very simply. It records what you’re doing on your computer screen and saves it to be shared via Twitter. Here is an example below:

As you can see, the quality is excellent. It works on both a PC and a Mac and can be viewed on iPhones. Additionally, you can download the resulting MP4 file and with the click of a button, share on YouTube as well. With very little training, our customer service staff will be able to publicly address customer service questions with simple demonstrations and share them with all of our clients via Twitter.

I like it.

Ah… the lure of the social network.